Where themagic happens.

Built awareness and participation for energy-efficiency programs across display, social, search, email, web, print and streaming video.

In 2020 I joined the Georgia Power Energy Efficiency team's brand-new customer engagement and marketing team, responsible for building program awareness and driving participation. I managed a marketing budget of approximately $1M and executed integrated campaigns across display ads, social media, search, email, web, print, streaming video and event sponsorships.

Brand awareness, sponsor and donor engagement, signage, photo, video and social for one of the nation's largest independent book festivals.

For three years I led my team in marketing the AJC Decatur Book Festival, one of the largest independent book festivals in the nation. We owned brand awareness, sponsor and donor recruitment and engagement, event signage, onsite photography, videography and social media — creating a unified experience across social, web, email, print ads and event activations.

Created the brand for a new talent-recruitment program — from logo and look-and-feel to collateral, signage, wireframes and photography.

I led our agency in winning Hussmann as a new client, and our first project was creating the brand for their new talent-recruitment program. Working closely with their team to understand goals, success metrics and audience, over eight months we created the logo and look-and-feel, collateral design, web wireframes and signage — and shot the photography used across the collateral and at the launch of their training facility in Texas.

At the launch, the client presented our team with an award as a thank-you for the work.

Marketing and project management for RSA Charge, a 2,000+ attendee user conference — and RSA's presence at Black Hat 2017.

For multiple years I led the team managing marketing for RSA Charge, an annual user conference with 2,000+ attendees. Beyond traditional marketing services, we ran marketing project management — orchestrating deliverables and facilitating conversations across the client team and multiple vendors and agencies.

Because of that success, my team was asked to take RSA's concept for Black Hat 2017, tied to a new product launch, and apply it across every aspect of their onsite presence for a unified experience.

Personalized, branded marketing toolkits that helped global partners promote a Google event to their own customers.

Worked with the global Google event team to develop personalized toolkits for partners in the US, LATAM and EMEA. The creative assets helped partners market the event to their customers through engaging, consistent and branded communication — and were well received and widely used. We've created similar toolkits for RSA and VMware.

Co-founded a stock photography company answering the industry's lack of diversity — listed on Inc.'s 2019 Female Founders 100.

I started Diversity Photos as an answer to the lack of diversity in the stock photography industry. In 2019 I was honored to be listed on Inc.'s Female Founders 100 for the work we're doing and the impact we're having.

Years later we're still creating beautiful, diverse images and video for the stock world. My husband runs the day-to-day now, but I still love serving as Creative Director for his shoots and for contributing photographers who need a hand.