Skip to content

About

Nice tomeet you.

I'm Nicole Selena Carter — a marketing and communications leader, a creative, a wife, a mom, a diversity advocate and a life-long learner.

But if you want the full details, keep reading…

Nicole Selena Carter smiling in a bright office
Chapter 1

The early days

I started my professional career in a management training program with Cintas Corporation, where I earned some wild stories — ever cleaned truck stop restrooms? I have! And now my poor husband is responsible for restroom duty at our home for life.

After management training, I joined a chamber of commerce in event management and economic development. As an economic developer, I helped recruit technology, digital entertainment and film companies to our county.

Chapter 2

Launching into marketing & running an agency

A few years went by and, lo and behold, I was recruited by a film studio that I'd recruited as an economic developer. That move launched my official career as a marketer. I honed my skills in a wonderfully creative and supportive environment, then struck out on my own and founded Creative Flame Media, a marketing agency.

For six years, the CFM team and I worked with B2B clients across the US, including brands such as Dell, RSA, VMware, Georgia Power and Google.

Chapter 3

Answering the need for diversity

Building campaigns for clients of every size and industry, I noticed a major problem in the stock photography industry — a lack of images with diverse people. So one day I popped in on my husband, Gerald, cleaning the restroom, and begged him to start a stock photography company with me so we could be part of the solution. He said yes!

We launched Diversity Photos in 2016 with a focus on fostering diverse representation both in front of and behind the camera. Gerald now leads the company and I serve as Creative Director — the fun gig, where I create photoshoot concepts and work with amazing models and photographers to bring authentic stories to life.

Diversity Photos ↗
Chapter 4

Back to brand

In 2020 I was hired by one of my clients, joining a brand-new marketing team for Georgia Power's energy-efficiency initiatives, where I oversaw multi-million-dollar program budgets and campaigns that help customers save energy and money.

In October 2021 I became Marketing Manager for the Community & Economic Development group, leading a team of talented creatives and marketers telling companies the “Why Georgia” story — helping bring jobs and capital investment to the state we call home.

In January 2023 I took on a Brand Strategy leadership role in Corporate Communications, where I work with yet another talented team on mass advertising campaigns, messaging hierarchies, brand reputation management and much more. I've truly been blessed, and have genuinely enjoyed every role.

Nicole on the couch with her two young sons

Off the clock

Two amazing boys, a lot of books.

Professional me aside, I'm married to an obviously wonderful and supportive spouse, Gerald Carter, and together we have two amazing and fun boys. I love to travel — and just slightly more than traveling, I love reading.

A DE&I advocate, I'm passionate about combating racism, bias and the misrepresentation of marginalized groups. My latest obsession is learning about bias in AI — call me if you ever want to nerd out about that particular topic.

On my nightstand.

Books I've read fairly recently and would recommend.

“I'm not interested in whether the glass is half empty or half full. I'm interested in figuring out how to fill the glass.”
Donald Kaberuka, The Cautious Optimist